AI or synthetically generated content — everybody is talking about it, right?!
There’s a thing though: humans are more intelligent and, as a result of being confronted with more and more pretty boring (because AI-generated) content lately, human visitors — or the very ones you are trying to market and sell to — are changing their user behavior. This, in turn, leads to a dramatic downturn in both organic and also paid-for traffic. That’s a trend confirmed by leading researchers such as Gartner and others. So, essentially, you could say that “AI is killing internet traffic”. (We have said that before in an older video, and we have adapted to the new reality and altered methods required to operate in this changing environment; we — that is ffWeb, Video and Marketing where we are able to both generate content that stands the test of AI-induced troubles but also run Paid Ads and other marketing campaigns That Just Work! — offer Content-Strategy packages for businesses to solve these problems.
Anyway, the “changed world out there” means you have to adapt to the new realities of diminished organic (and more expensive paid-for) traffic rapidly, if you don’t want to be left behind or risk your online marketing and, as a result, your business taking a severe beating! You can either do this yourself — methods that still work aren’t a secret, but of course all of this takes lots of time to implement — or you can hire an expert that is aware of these changes (some marketers — including Neil Patel and a few other big names — are already) and really know what he’s doing. A good option is always to check out our offers here on this website — maybe have a brief Zoom or phone call and see what they have to tell you, or just look around on our website here. You could also have just a handful of content pieces produced by on of our experts (or someone else) and then use these to add to your existing portfolio and methods — if you really know what you’re doing, have the time for it, and, then, can and want to do it yourself.
The choice is yours, and the options are many! But you need to do something, and soon, if you want a fighting chance at doing it right and not get lost in the increasingly overwhelming noise-pollution generated by out-of-control AI-generated content.