Our article on this page is an introduction to Apple’s very own new search engine. We explain everything you need to know about Apple Search. Learn here why Apple’s move is significant; the features this new AI-powered search engine checks crawling your website; how you add these features to optimize your content for Siri-integrated Apple search.
What It’s All About
Apple announced its very own, AI-powered proprietary search engine just a few days ago.
Why Care?
This quick update explains what Safari- as well as Siri-integrated Apple Search means for online marketers, for all e-commerce operators, and generally anyone publishing content on one’s own website or on platforms like Shopify or Youtube.
Underlying Facts
There are currently about 4.3B devices on the planet that are powered by iOS or by MacOS. As the Apple way of doing things, it is certain Apple will alter the out-of-the-box settings for their always pre-installed Safari web browser as well as with integrated Siri search and assist functionality to default to Apple’s own AI-powered search engine once it is launched. This will lead to significant pattern changes in search traffic overall. It also means there is a potential of 4.3B users out there savvy marketers can attract to their webistes or single piece of content of any type by optimizing its features for the up-and-coming Apple Search Engine.
How to Utilize the Situation
As always, being early to the show will be a significant advantage. To do so, you will need to know what to do, which features to add, and overall how to optimize your site or any type of content for Apple Search.
Remember, we’re talking an audience of up to 4.3B users out there running either MacOS or iOS. That’s 4.3 billion — with a B. Worth getting your share of prospects from this big an audience?
(We thought so!)
Features You Need to Add
So to attract these prospects and bring them to your website or content on other platforms, each of your items needs to conform to the features Apple Search will be looking for when scanning websites or any type of content it crawls:
- a clear Answer between 40 and 60 words at the beginning of your content (about what it’s all about, that is)
- strong entity and product markup
- your top pages or top content brightened up with these features and, ideally, linking further to your other content
- helpful visuals that include well-designed Alt text and Captions
Add these features to your top Entry pieces (pages on your site, products, videos on other platforms such as Youtube) and you’ll be ready to be found and included in Apple Search.