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Big Difference Between Facebook Ads and Google Adwords

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Google Ads admin backend, sample view

Picking the Right Tools

It goes without saying that picking the right tools is essential in social media marketing and email marketing as well as in any other area of your life. Trouble is, with virtual tools it is less obvious whether you’ve got the right or wrong one than it is with, say, a hammer or scissors.

Still, the difference is just as fundamental when it comes to deciding between Facebook Ads and Adwords by Google. (Note that, technically, Facebook Ads (or “Meta”) now also includes IG for Business or Instagram Ads.)

More Details — and Why They Matter

We will go into more detail in the following episodes of this posts series as we want to be very clear what to do and when, so our clients and website visitors will have the inside track when it comes to doing online marketing and email list building right.