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Email List Building: Best Tools and Solutions

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Building an email list and finding the best mass email software and marketing tools for reaching your audience continue to be among the most important topics for many owners of a WordPress-powered website. In fact, it is a subject many website owners are interested in whether or not their particular site runs on standalone (or externally-hosted) WordPress, on Joomla, Drupal, or on anything else. It’s just that with WordPress the selection of ready-made powerful tools and Plugins from the famous WP-Plugin Library happen to be your best bet for making this task a lot easier. To also make it  and less time-consuming for you, we have tried and tested a quite impressive range of solutions available. Some of them are very good, others aren’t. So we have compiled the best  ones we found into the guide of resources below.

Why It’s So Important for Your Success

Building an email list is one of the core areas you need to cover — and that you even need to really master — if you want to make money with your weblog or any other type of website.

Tools to Make Things Easier

This is why we want to look into the best solutions and into the methods that are easiest to set  up on your website and give you a handy list of the best tools there are for Marketing and Email-List Building. With the list entries and recommendations below, we also take into account

  • ease of use
  • implementation of best practices, being open-standards compliant, and
  • convenience in day-to-day operation

in order to give you actionable information that helps you select the best mass email software solution that is right for your own project.

Here’s How to Make It Even Easier

If you’ve done your homework, you might have a pretty good grasp on Youtube ranking, and you’ll likely know the most important steps to rank your content effectively inside Youtube or, similarly, Google in general.

Videly auto-ranking of Youitube videos

Chances are, that even if you’re good at this you’ll agree that the numerous steps to get good results can be tedious and time consuming. So wouldn’t it be nice to speed up this process and still rank good? This is exactly what the tool I found is all about.

Automation for Making It Faster

This automatic tool helps you doing all the right things at the right time — but faster! Here’s an overview of what Videly can do for you:

  • Videly reverse-engineers Google & YT Ranking System
  • It finds untapped, buyer keywords that can easy be exploited
  • It gets you ranked thanks to perfect SEO optimized Titles, Desc & Tags
  • It works in English or any other language, and in ANY niche
  • It drives 100% Free visitors from Google & Youtube

Rank videos faster with Videly auto-ranker tool.

For this tool, the developers have collected stats and data about tons of videos to research which one rank the best, and from this data they reverse-engineered what’s going on behind the scenes in Youtube and Google.

This gives you the edge and enables you to do what gets your entries to the top!

Tap into the Massive Potential of SEO without Actually Having to Know SEO with Videly now.

The Classic: AWeber

AWeber has one of the feature-richest WP-Plugins this plugins You can quickly and easily grow your email list by

  • Embedding great-looking AWeber landing pages & sign-up forms on your WordPress site.
  • AWeber together with Elementor creates a seamless sign-up forms integration.
  • Automatically adding visitors who fill out a sign-up form on your WordPress site to your AWeber account.
  • Automatically adding visitors who leave a comment on your WordPress site to your AWeber account.
  • Tracking the performance of your sign-up forms

and much more. AWeber has been one of the earliest to maintain a WP-Plugin, and this is still noticeable today because of the unparalleled range of features incorporated in the AWeber WP-Plugin.

Try AWeber free for 30 days! – AWeber Communications

Set your email marketing campaigns up for success with the “What to Write” PDF. Here is the link for that FREE How-To guide PDF download (mentioned above) that includes valuable tips and fill-in-the-blank email templates to make getting started even easier if you’re new to running an email list. — Add-on for Reducing Bounce Rate, Eliminating Bad Emails

This is an email address ‘cleaning’ service. So the service is rather something like an add-on for email marketers, but it’s a very important one and can come in handy when you need to eliminate bounced emails. You can simply upload your email address lists, and tells you whether or not there are black-listed or in other ways ‘bad’ addresses among them that are likely to bounce and taint your standing with search engines or might adversely affect your sender email address.

Constant Contact

Constant Contact offers a Forms Plugin that makes it fast and easy to capture visitor information right from your WordPress site. Whether you’re looking to collect email addresses, contact info, or visitor feedback, you can customize your forms with data fields that work best for you. Best of all, the Forms Plugin is available to all WordPress users, even if you don’t have a Constant Contact account.


ConvertKit makes it easy to capture more leads and sell more products by easily embedding email capture forms anywhere. This plugin makes it a little bit easier for everyone using WordPress blogs, by automatically appending a lead capture form to any post or page.

Also includes availabilty of extensions and ConvertKit extras for wooCommerce (eCommerce add-on), and for integration of ConvertKit with the widely used WP-Forms Plugin (separate form-integration add-on).

Email Automation & Newsletters

MailOptins Email Automation and Newsletters plugin lets you set  up automated, event triggered follow-up emails and send one-off newsletters. All without leaving WordPress!

MailOptin’s easy-to-use features let you

  • use the Intuitive & Powerful Email Builder
  • Send automated & event triggered emails
  • access a wide range of Integrations for all popular email services

Check the Plugin vendor’s website for a detailed description and comprehensive list of MailOptins powerful features.

Sign Yourself Up and Get a FREE E-Book!

E-mail list building really works, and it’s easy — if you know how to make it happen! We cover the nooks and crannies in our newsletter to show you how it’s done.


MailerLite: Best-in-Class Pricing, Features

They’re a little bit like the New Kids on the Block, but MailerLite are relly best-in-class for several reasons. Have a closer look at MialerLite here and why we’re right. Not only does MailerLite offer what we believe is the most affordable (and cool, as in honest & transparent) pricing model overall, they also offer one of the highest number of FREE e-mail list entries — namely 1000.

loest cost email list services

To check out MailerLite’s pricing model specifics and see how this breaks down to even lower cost for e-mail marketers, go to MailerLite’s website and see how they reset your billing cycles every 30 days to allow for even more FREE e-mails being sent to your lists. Once you get used to it and understand the model, you’ll see how much less you pay using Mailerlite. (Or simply try it out and compare your lower cost to what you used to pay previously for other services…)

MailPoet — Best Solution Providing Full Control on Your Own Website

For anyone who values being in control of their email lists and customer data, MailPoet is the best solution among all the listings here. MailPoet allows you to set things up in a way that you yourself are in control, not some third party out there. With regular backups o customer data, you can secure your vital business information in a number of ways, but with MailPoet things are genuinely located in your domain and on your own servers. You have full control (but also responsibility) over all your data. Nothing is centralized on some service provider’s infrastructure. Still, you have the added benefit of industry-strength delivery technology that MailPoet provides (free, for up to 1000 subscribers; paid-for for larger email lists).

With MailPoet, your website visitors can sign up as newsletter subscribers and build your mailing list, all without leaving your WordPress admin. The MailPoet newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch or by using the responsive templates that display flawlessly across all devices. Schedule your newsletters, send them right away or set it up to send new blog post notifications automatically in just a few clicks.

MailPoet is trusted by 300,000 WordPress websites since 2011.

Sendlane — Advanced Scripting to Improve Conversions by Tailoring Scenarios to Recipients Needs

Sendlane offers an innovative approach to e-mail marketing that also includes a wide range of features for automating entire sales funnels. This includes audience segmentation, “intelligent beacons” and other features to turn online shoppers into loyal, lifetime customers. You can set up a minute script of steps to be performed dependent on where in the sales funnel an individual prospect is and/or which steps they have clicked on or ignored and might need to be reminded of. Sendlane will take care of all If-Then situations and play the next step accordingly, resulting in targeted stages tailored to individual prospects and, ultimately, higher conversions.

Sendiio — Good Integration with Get Response as well as Sendlane‘s Advanced Features (above)

Sendiio integrates with the popular Get Response and Sendlane email list services. Sendiio is the premier and the only autoresponder package that combines the power of email marketing, Text Message Marketing and FB Messenger Marketing all in under one central dashboard — and with zero monthly fees at that.

Autoresponder Allows Email, Text, FB Messenger Profits


Sendy is another popular solution for operating an email list. Sendy does not offer a native WP-Plugin, but you can integrate Sendy into your website quickly and easily via a WP-{lugin that provides Sendy API access. You can display a sign up form via shortcodes to allow users to subscribe to your newsletter. The built in signup form uses AJAX to handle submissions and can be styled with custom CSS. The API access also supports custom PHP integrations to allow you to subscribe users via WordPress actions or other methods.