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Why Integrated Marketing Campaigns?

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Powerful marketing achieved by and Integrated Campaigns

It used to be fairly easy to push an entry up in SERPs (search-engine results pages). There were many large or small search engines out there that were built in smart and not-so-smart ways. Most of them could be used — and sometimes abused — to make your pages show up pretty high in results, using all kinds of dirty and not-so-dirty tricks.

Over the years, the market has changed.

Customers and customer behavior have changed. So has online advertising itself. The technologies and methods used have, of course, evolved.

It’s More than just Tech

The technical side is regularly paid attention to — and a lot. What tends to be forgotten as a result is the fact that technology can only do so much. Technology can only do what humans use it for or what humans tell it to do. This is where it comes to the methods and the broader strategy.

Our overall approach is based on the available technologies that are helpful and essential for achieving good results and also incorporate methods and strategies we have known to work from our experience.

This experience goes back to the early days of the World-Wide Web, and we have seen technologies come and go. The good ones (as well as some very bad ones, when it comes to matters external to marketing, such as user rights and privacy) still exist today, and you are free to use any and all of them, because we can tell you how to use them or we can implement them for you. The useless ones have mostly gone (or numbers show they’re on the way out at the time of writing). Remembering other useless ones that have failed in the past, it is easier for us to spot questionable ones in the presence. This leads us to the strategy portion and will shed some light at why the Integration we do is so powerful.

What Works Today

Integrating content that works with professionally managed ads is a way of integrating two best-in-class components into a bigger, and better, one. Organic traffic was relatively easy to come by in prior years. You mainly jotted around some stuff on Facebook or even Twitter (severely cutting down on its usefulness by even more severely limiting the space they afforded you for your scribbling around) and, voila, viewers would come, viewers would click your external links, therefore traffic to your website and the content you actually wanted to bring to their attention would come. In recent years, it has become more difficult to find organic traffic that way. It requires a lot more effort, and you need to come up with much better, or much sillier, ideas (as long as users by the boatload will consider them mind-blowing or stuff you won’t believe existed or what not). Users aren’t as easily impressed anyoree these days. They think they’ve seen it all by now (and maybe they have, to some degree). Production quality and more expensive tools can still make organic traffic of that kind happen today. With the popularity of video, tools would mostly mean video cameras (but also editing software, plus actually knowing how to use both)! That’s one reason Youtube is so unbelievably successful (when it comes to sheer numbers) today, and why Facebook started to get into the overall video segment, as well as live-streaming, over the last few years. If this indicates one thing, it is that video is king and will likely continue so for a long time.

The Meaning of It All for Your Business

It also indicates that if organic traffic is decreasing, and you still want traffic after all, you should need to find other traffic sources. That would be paid traffic.

Like it or not.

The effect of combining these two will be that you succeed bringing that content you actually wanted to bring to their attention to the attention of your audience in real life. This time, also fast. This time, also predictably. Therefore, this time more efficiently!