Have you ever wondered why some logos we come across in our everyday lives look good and some don’t? We may not even always be fully aware of it, but there are a number of things that matter and come into play here.
When you look for a good logo for your business, on top of layout and taste you need to be aware of a number of additional aspects. These range from clarity, to colors selected, to the graphical elements or shapes being balanced throughout the entire design.
These are mostly aesthetics. One more technical aspect though is scalability. Scalability means that the design works independent of the size it is shown in, or simply that it can be scaled up or scaled down.