Your FREE online dictionary on marketing, SEO, and wider website and internet technology terms. Digital marketing glossary for online-marketing terms, find popular buzzwords defined. This is your easy onlinestoresites.com resource.
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C
Copywriting is the occupation of writing content, or copy, for a specific use. Typically this includes text writing for catalogs, writing a script for a video or movie dialog, or crafting headlines for ads, articles, book titles, billboard posters and similar.
E
E-mail sequence, a series of emails based on triggers like customer actions or time
Emoji images, often made available in certain apps and on tablet and smartphone keyboards, for illustrating “emotions” (a good way for people who cannot seem to achieve this in writing). Recommendation: Don’t use if you want to be taken seriously.
Emoticon, an ASCII-only “picture” used to convey emotions in text-only messages, as used during the early days of the internet
L
Landing Page, a standalone webpage with a focused marketing message
S
Sales Funnel, an automated customer journey from opt-in to checkout
SEO (Search-Engine Optimization). SEO means search-engine optimization. SEO is not a job title, there is no such thing as a person being an SEO, and especially it wouldn’t mean someone was a CEO — far from it, actually! (Usually they are a hired contractor, an intern or maybe a junior staff member in Marketing quite far removed from board members.)
Staging Website, a staging website is a preliminary website used when trying out updates or new installations in a professional way.